Verizon spun off its directory business to shareholders in 2006, only to see it file for bankruptcy three years later. Private-equity firms don't have to please public shareholders and are happy to make money from dwindling assets.ĪT&T, the country's largest phone company, is following in the footsteps of Verizon Communications Inc., the second-largest, in cutting its exposure in the phone book business. Att White Pages in Downtown Knoxville Knoxville, TN. With ATT Yellow Pages, the ways in which your potential clientele can locate. Search for local businesses by name to quickly find their Yellow Pages listings with basic details and maps, plus any additional time and money-saving features, such as coupons, video profiles or online reservations. AT&T advertising sales reps seem to be working overtime these days in their. Profitable but shrinking businesses generally sit poorly with public companies who want to show shareholders that they're growing. Verizon White Pages and AT&T White Pages and Yellow Pages are available during annual delivery schedules or via online resources. Knoxville, TN: Free Caller Name info: (865) 684-45 Yellow Pages & White Pages Phone directory of. Yellowpages Find Businesses By Name or Category. This creative was intentionally disheveled and hole-riddled so that connected. ![]() Even with the steep revenue decline, AT&T's Yellow Pages unit has been profitable before impairment charges for the last three years. There are several publishers of yellow page directories (some of which also include white page listings), and the most popular of these is YP Real Yellow pages. Yellow Pages ran a brand marketing campaign using Lamar bulletin billboards. Phone books were once a cash cow, generating reliable profits as businesses paid for ads that were right under consumer's finger tips as they were looking for local stores and services. ![]() AT & T probably could publish its entire USA WHITE Pages Customer Listings on a single piece of 8 x 11 paper. Revenue from the Yellow Pages unit has shrunk 30 percent in two years, as consumers continue to shun phone books in favor of the Web. The YP Directory is YELLOW Page only for Business, no personal city directory. The sale is part of AT&T's strategy to jettison shrinking parts of its business so it can focus on segments that are growing, particularly its wireless business. For example, the Santa Monica, CA phone book (Yellow Pages edition) is delivered over the course of a month every year. on Monday said it agreed to sell a majority stake in its Yellow Pages business to the private-equity firm Cerberus Capital for $950 million.
0 Comments
Leave a Reply. |